The power of storytelling is real and relevant. Content consumption is evolving, and visual content creators have been challenged to meet that demand. With new technologies and innovation in communications platforms, everyone has the power to create, edit and publish the next big story, blog, vlog or even movie.
A recent article by HubSpot.com reported that 1.5 billion individual units of content are out in the world right now. So how do you stand out in the crowd? Visual content! According to research, the brain processes visual information 60,000 faster than text and compelling visual elements can generate up to 94% more views.
Furthermore, research by WordStream.com states that more content is uploaded in 30 days than the major U.S. television networks have created in 30 years. By 2019, internet video traffic will account for 80% of all consumer Internet traffic. With that, it’s safe to say content creators have a bright future ahead of them, and Nikon is excited to see all of the stories they have to tell.
Established by Nikon Inc., as part of the brand’s 100th-anniversary celebration, the Nikon Storytellers Scholarship aims to support the next generation of visual content creators. The Nikon Storytellers Scholarship is open to undergraduate and graduate students at an accredited, non-profit college/university or vocational/technical school in the United States or Canada pursuing degrees in visual arts, fine arts, journalism, film, photography and multimedia/content creation who will have completed their freshman year of college or academic equivalent before Fall 2018.
From now until March 1, 2018, eligible students can apply to be one of ten individuals awarded with an academic scholarship of $10,000 USD, to help foster their growth and pursue careers in creative fields. In late March 2018, semi-finalists will be invited to submit a portfolio of images or brief video for consideration by a selection committee who will determine the ten winning applicants. Scholarships will be awarded for use in the 2018-2019 academic school year.
For more information on the program including how to apply, visit NikonStorytellersScholarship.com.